Post by account_disabled on Jan 6, 2024 14:39:46 GMT 10
Christmas campaigns continue to appear on atypical and uncertain dates for everyone. This time it is ALDI's turn, which has used this "for everyone" to turn it around and focus the feeling on the possibility of spending Christmas as always, in company. And the company does it again with its main competitive advantage: its low prices. The campaign has been created by the DDB agency and is made up of two spots complemented by the phrase "Christmas at these prices is for everyone." The two spots show the two versions of ALDI, one as a food supermarket and the other as a store selling other types of products (toys in this case) . Thus, the brand reminds its customers that they can not only make their gastronomic purchases, but they can also access their supermarkets to get gifts for their children. A message that conveys the correct idea that there are as many Christmases as there are families in the world.
And they do it through the mention of completely different families, such as "that of the Ortiz Rubio, that of the Morales Vila, that of the Costa Moya...". The important thing is to understand that it does not matter Phone Number List what they are and their preferences, because everything they need will be found in the supermarket chain . ALDI's goal for this Christmas is to democratize it so that it is accessible to everyone . In this way, its offer focuses on gourmet products, Christmas sweets and toys, among other products so that the magic of Christmas reaches every home. Especially in times like this when we have to enjoy the holidays to the fullest and appreciate the moments we have left with our loved ones. Messages that are conveyed in 20″ and 10″ spots for which DDB has once again counted on the collaboration of Harry and Dionisio Naranjo as director. A campaign that will also be nourished by various actions on social networks, radio spots, a display display and special actions on television.
In addition, ALDI will not leave aside its physical points and will bet on adding actions in its stores. If you do not display the embedded video correctly, click here . If you do not display the embedded video correctly, click here . DATA SHEET Brand : ALDI Advertiser : ALDI Client contact : Marta Grasa, Anna Serrano, Beatriz Pulido Núria Díaz Agency : DDB Creative general director : Jose María Roca de Viñals Creative directors : Matilde Sabrás, Héctor Jurado Art director : Ana Seró Editor : Lidia Gutiérrez Planning Director : Cristiana Zito Planner : Gemma Domingo Business Director : Irene Bianchi Campaign Manager : Anna Bosch Account Executive : Laura Ramos Producer : Pedro Ramírez Producer : HARRY Director : Dionisio Naranjo Sound : DELUXE Music : OST Announcer : Pol Nubiala Pieces : 20″ and 10″ Title : «Christmas at these prices is for everyone» Campaign period : November-December Media agency : Havas.
And they do it through the mention of completely different families, such as "that of the Ortiz Rubio, that of the Morales Vila, that of the Costa Moya...". The important thing is to understand that it does not matter Phone Number List what they are and their preferences, because everything they need will be found in the supermarket chain . ALDI's goal for this Christmas is to democratize it so that it is accessible to everyone . In this way, its offer focuses on gourmet products, Christmas sweets and toys, among other products so that the magic of Christmas reaches every home. Especially in times like this when we have to enjoy the holidays to the fullest and appreciate the moments we have left with our loved ones. Messages that are conveyed in 20″ and 10″ spots for which DDB has once again counted on the collaboration of Harry and Dionisio Naranjo as director. A campaign that will also be nourished by various actions on social networks, radio spots, a display display and special actions on television.
In addition, ALDI will not leave aside its physical points and will bet on adding actions in its stores. If you do not display the embedded video correctly, click here . If you do not display the embedded video correctly, click here . DATA SHEET Brand : ALDI Advertiser : ALDI Client contact : Marta Grasa, Anna Serrano, Beatriz Pulido Núria Díaz Agency : DDB Creative general director : Jose María Roca de Viñals Creative directors : Matilde Sabrás, Héctor Jurado Art director : Ana Seró Editor : Lidia Gutiérrez Planning Director : Cristiana Zito Planner : Gemma Domingo Business Director : Irene Bianchi Campaign Manager : Anna Bosch Account Executive : Laura Ramos Producer : Pedro Ramírez Producer : HARRY Director : Dionisio Naranjo Sound : DELUXE Music : OST Announcer : Pol Nubiala Pieces : 20″ and 10″ Title : «Christmas at these prices is for everyone» Campaign period : November-December Media agency : Havas.