Post by ShapanMBV on Nov 9, 2023 16:47:44 GMT 10
In the local language and adopts aggressive and specific local operations, unlike, for example, Amazon and other foreign eCommerce players present in China. The retailer is pursuing a number of other opportunities and offers an omnichannel experience to consumers, including a presence on the ubiquitous social media platform WeChat and online marketplaces, such as Xiaohongshu and Kaola. In summary, to have fertile ground in China, foreign beauty brands must: Target wealthy consumers Connect with them through cross-border eCommerce Use omnichannel marketing to promote their premium product lines e-commerce beauty (2) Return to index.
The 3 main trends for success in the beauty industry in 2020 The most popular trends in beauty marketing that will continue to have a big impact in 2020 are: Social media and community marketing AR/VR technology Customization web designs and development service Social media and community marketing Social media has provided cosmetics and beauty companies with a new and effective channel to interact with their customers and acquire potential ones . This happens if they are used correctly. Very often, in fact, companies know who their customers are, but they don't know how to reach them in the best way. Social platforms are the answer because: Increase customer engagement.
The competitive landscape is changing Sales are driven Information about the consumer is collected 1. Increase customer engagement Social media allows you to put the interaction with retailers into the background and have a more direct and personal approach with customers . Social media users flock to social media so massively for one simple reason: reality and authenticity. Consumers often try to move away from sterile and formal articles, images and videos. The average consumer seeks more realistic and authentic content. On Facebook alone, 526 million posts relating to the beauty industry are posted every day.
The 3 main trends for success in the beauty industry in 2020 The most popular trends in beauty marketing that will continue to have a big impact in 2020 are: Social media and community marketing AR/VR technology Customization web designs and development service Social media and community marketing Social media has provided cosmetics and beauty companies with a new and effective channel to interact with their customers and acquire potential ones . This happens if they are used correctly. Very often, in fact, companies know who their customers are, but they don't know how to reach them in the best way. Social platforms are the answer because: Increase customer engagement.
The competitive landscape is changing Sales are driven Information about the consumer is collected 1. Increase customer engagement Social media allows you to put the interaction with retailers into the background and have a more direct and personal approach with customers . Social media users flock to social media so massively for one simple reason: reality and authenticity. Consumers often try to move away from sterile and formal articles, images and videos. The average consumer seeks more realistic and authentic content. On Facebook alone, 526 million posts relating to the beauty industry are posted every day.